Alba Lajusticia


Alba Lajusticia Ramón currently develops its career within the Barcelona Tourism Observatory as the coordinator of the collaborative project between the Barcelona City Council, the Barcelona Regional Council, the Barcelona Chamber of Commerce, and the consortium Turisme de Barcelona, which aims to transfer and bring together tourism knowledge to manage and promote tourism. One of the objectives, of this proposal, is to contribute to the sustainability of tourism activity in all its dimensions by establishing common methodological criteria in the quantification and characterisation of tourism activity as well as providing analysis, description and evaluation of tourism activity.

She is specialized in development and analysis of the measuring instruments, which evaluate attitudes, behaviours, and constructs. After she graduated in Psychology at the University of Barcelona (UB), she got her masters in Orientation and Psychology Analysis for Teachers at the University Autonoma of Barcelona (UAB).

All Sessions by Alba Lajusticia

  • Day 2 June 9th, 2022


  • 10:15  - 11:15
    Mr. Giuliano Tallone, Head of Studies, Innovation and Statistics Regional Tourism Agency, Lazio Region
    Ms. Konstantina Tsakopoulou, Deputy Head of Research Studies and Documentation, Ministry of Tourism of Greece
    Mr. Dario Bertocchi, Adjunct Professor of E-Tourism, University Ca'​ Foscari Venice (online)
    Ms. Alba Lajusticia, Coordinator, Barcelona Tourism Observatory
    Moderates: Ms. Anna Torres, Marie Curie Research Fellow, School of Hospitality and Tourism Management, University of Surrey

    Although major advances have been made in terms of measuring sustainability in tourism, it could be said that there is still a lack of available and harmonised information in a Mediterranean level, especially on a coastal scale, that could provide valuable inputs for planning and management practices and the design of appropriate policies towards a more responsible and sustainable tourism model. The incorporation of quantitative and qualitative data in tourism planning is essential in order to understand coastal territories, set the vision for tourism development and implement tourism strategies at all levels and scales. The methods for measuring tourism sustainability are numerous and usually include the active participation of relevant stakeholders, thus, leading to an integrated approach of coastal and maritime areas.

    This panel centres on the benefits that measuring tools can bring to the tourism destinations, specifically in the development and use of sustainable tourism indicators to inform policy. Often indicators have been used to raise awareness about sustainability issues and gain consensus about tourism impacts, but not to promote a better governance or to introduce sustainability as a priority for actual policies. This round table will discuss about how to use tourism sustainability measurements to promote better tourism policies.





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Alba Lajusticia