Ana Moniche


Ana Moniche works for the Statistics and Market Research Department of Turismo Andaluz, an agency of the Tourism Regional Government of Andalusia.

Within her tasks for the Regional Government, she supports the role of Andalusia as President of NECSTouR, the network of European Regions for Sustainable and Competitive Tourism. Her works here is to advocate for an adequate system of statistics for monitoring tourism policies for European regions.

She also participates in numerous European projects and initiatives such as the Tourism of Tomorrow Lab, an investment proposal for the European Commission related with data provision for tourism stakeholders´ decision making, and MITOMED+ related with the implementation of ETIS indicators for coastal and maritime Mediterranean destinations.

All Sessions by Ana Moniche

  • Day 1 June 8th, 2022


  • 15:30  - 16:30
    Ms. Ana Moniche, Senior Officer Statistics and Market Research, Turismo Andaluz
    Ms. Manuela Bigi, Manager Economic promotion and Tourism Department, Tuscany Region (online)
    Mr. Ignacio de las Cuevas, Manager of Centre of Excellence in Tourism Innovation, Eurecat
    Mr. Patrick Torrent, Executive Director, Catalan Tourist Board
    Ms. Marta Salvador, Innovation Coordinator, Tourism Innovation Center Portugal
    Moderates: Mr. Edgar Weggelaar, Vice-President, TIS Global Summit

    Digitalisation of the economy and society in a broader sense, and the increased scope for data generation, data collection and services will provide opportunities to transform the tourism industry. On the other hand, the digital connectivity is a key issue for all kind of destinations, who should also have the capacity to provide digitally enhanced tourism services, and for tourism SMEs, who should also count on the basic digital infrastructures needed to implement more digital business processes and to develop digital tourism products. Further, skills for using and strategically integrating digital tools in work and decision-making processes can facilitate developing and implementing more effective and better quality services to meet the changing demand and expectations of the customers.

    This panel centres on how Mediterranean destinations and companies can benefit from applying new and existing tools that can foster their digitalisation.





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Ana Moniche