Manuela Bigi


After having worked as senior consultant, I have been employed for 13 years at the Economic Promotion Agency of Tuscany, Toscana Promozione as manager of the planning office.

Since 2016 I am working at the Regional Government of Tuscany as person in charge of economic promotion.

At the moment  I am in charge of european projects, digitisation and promotion at the Tourism Department. I have been project manager of Panoramed for Tuscany Region, as well as other European projects. I am the co-ordinator of the Tourism Digital Observatory of Tuscany Region.

I have been delegated by the Regional Minister of Tourism to represent Tuscany Region in the Board of Directors and in the General Assembly of Necstour.

All Sessions by Manuela Bigi

  • Day 1 June 8th, 2022


  • 15:30  - 16:30
    Ms. Ana Moniche, Senior Officer Statistics and Market Research, Turismo Andaluz
    Ms. Manuela Bigi, Manager Economic promotion and Tourism Department, Tuscany Region (online)
    Mr. Ignacio de las Cuevas, Manager of Centre of Excellence in Tourism Innovation, Eurecat
    Mr. Patrick Torrent, Executive Director, Catalan Tourist Board
    Ms. Marta Salvador, Innovation Coordinator, Tourism Innovation Center Portugal
    Moderates: Mr. Edgar Weggelaar, Vice-President, TIS Global Summit

    Digitalisation of the economy and society in a broader sense, and the increased scope for data generation, data collection and services will provide opportunities to transform the tourism industry. On the other hand, the digital connectivity is a key issue for all kind of destinations, who should also have the capacity to provide digitally enhanced tourism services, and for tourism SMEs, who should also count on the basic digital infrastructures needed to implement more digital business processes and to develop digital tourism products. Further, skills for using and strategically integrating digital tools in work and decision-making processes can facilitate developing and implementing more effective and better quality services to meet the changing demand and expectations of the customers.

    This panel centres on how Mediterranean destinations and companies can benefit from applying new and existing tools that can foster their digitalisation.





Share

Manuela Bigi