Marta Salvador


Graduated in Environmental Engineering and post-graduated in Top Management in Hospitality and Tourism by ISCTE  and also Environmental Management ISO 14000 by the Egas Moniz Institute. Developed more than 20 years of training in Environment and Sustainability, Health and Safety at Work,  and project management in the area of ​​Tourism.

Since August 2020, started at NEST – Tourism Innovation Center as Innovation Coordinator and in the beginning of 2022 as Operational Director of NEST Health and Tourism Lab @ NOVA Medical School, embracing and promoting innovation projects through the adoption of digital technologies within the tourism and health ecosystems. By taking action to help companies and destinations to invest in more inclusive and sustainable growth, generate efficiencies and increase productivity through data driven solutions.

Graduated in Environmental Engineering and post-graduated in Top Management in Hospitality and Tourism by ISCTE  and also Environmental Management ISO 14000 by the Egas Moniz Institute. Developed more than 20 years of training in Environment and Sustainability, Health and Safety at Work,  and project management in the area of ​​Tourism.

Since August 2020, started at NEST – Tourism Innovation Center as Innovation Coordinator and in the beginning of 2022 as Operational Director of NEST Health and Tourism Lab @ NOVA Medical School, embracing and promoting innovation projects through the adoption of digital technologies within the tourism and health ecosystems. By taking action to help companies and destinations to invest in more inclusive and sustainable growth, generate efficiencies and increase productivity through data driven solutions.

All Sessions by Marta Salvador

  • Day 1 June 8th, 2022


  • 15:30  - 16:30
    Ms. Ana Moniche, Senior Officer Statistics and Market Research, Turismo Andaluz
    Ms. Manuela Bigi, Manager Economic promotion and Tourism Department, Tuscany Region (online)
    Mr. Ignacio de las Cuevas, Manager of Centre of Excellence in Tourism Innovation, Eurecat
    Mr. Patrick Torrent, Executive Director, Catalan Tourist Board
    Ms. Marta Salvador, Innovation Coordinator, Tourism Innovation Center Portugal
    Moderates: Mr. Edgar Weggelaar, Vice-President, TIS Global Summit

    Digitalisation of the economy and society in a broader sense, and the increased scope for data generation, data collection and services will provide opportunities to transform the tourism industry. On the other hand, the digital connectivity is a key issue for all kind of destinations, who should also have the capacity to provide digitally enhanced tourism services, and for tourism SMEs, who should also count on the basic digital infrastructures needed to implement more digital business processes and to develop digital tourism products. Further, skills for using and strategically integrating digital tools in work and decision-making processes can facilitate developing and implementing more effective and better quality services to meet the changing demand and expectations of the customers.

    This panel centres on how Mediterranean destinations and companies can benefit from applying new and existing tools that can foster their digitalisation.





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Marta Salvador