Patrick Torrent


Executive Director of the Catalan Tourism Board

Patrick Torrent is graduated in Industrial Psychology for the Organizations by the University of Barcelona and Bachelor in Law by the UNED, he has formation in Marketing Management from ESADE, and in Systems Management Information by Master Associates

From 2005 to 2009 he was the General Deputy Director of the Consortium Turisme de Catalunya and Deputy Director of the Catalan Tourist Board form 2010. Currently he is the Executive Director of the Catalan Tourist Board.

He has participated actively in the creation of the new Catalan Tourist Board and stimulated the definition of two Strategic Plans of Tourism in Catalonia (2005-2010 and 2013-2016). He has also coordinated the two Tourism Marketing Plans of Catalonia (2013-2016 and 2018-2022).

He was appointed Secretary of the Open University of Catalonia Foundation in 2010 and Patron from 2009 to 2011. He has been Associate Teacher at different universities and speaker and organizer of several symposiums, seminars, workshops and forums focused on tourism and its marketing.

He has been President of NECSTouR, the Network of European Regions for Sustainable and Competitive Tourism, gathering 38 associated Tourism Authorities and 36 associate organisations, for six years 2016-2021. Currently he is the Vice President of NECSTouR.

All Sessions by Patrick Torrent

  • Day 1 June 8th, 2022


  • 15:30  - 16:30
    Ms. Ana Moniche, Senior Officer Statistics and Market Research, Turismo Andaluz
    Ms. Manuela Bigi, Manager Economic promotion and Tourism Department, Tuscany Region (online)
    Mr. Ignacio de las Cuevas, Manager of Centre of Excellence in Tourism Innovation, Eurecat
    Mr. Patrick Torrent, Executive Director, Catalan Tourist Board
    Ms. Marta Salvador, Innovation Coordinator, Tourism Innovation Center Portugal
    Moderates: Mr. Edgar Weggelaar, Vice-President, TIS Global Summit

    Digitalisation of the economy and society in a broader sense, and the increased scope for data generation, data collection and services will provide opportunities to transform the tourism industry. On the other hand, the digital connectivity is a key issue for all kind of destinations, who should also have the capacity to provide digitally enhanced tourism services, and for tourism SMEs, who should also count on the basic digital infrastructures needed to implement more digital business processes and to develop digital tourism products. Further, skills for using and strategically integrating digital tools in work and decision-making processes can facilitate developing and implementing more effective and better quality services to meet the changing demand and expectations of the customers.

    This panel centres on how Mediterranean destinations and companies can benefit from applying new and existing tools that can foster their digitalisation.





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Patrick Torrent